Articles

Thought Leadership Topics

IT consulting

Nurturing a Culture of Innovation

“Companies must innovate or die”.  “Record-setting innovation investments poised to disrupt many industries”.  Headlines like these proliferate business journals and have become calls to action

CRM data analytics

Turning CRM Data into Deep Customer Insights

The world is becoming increasingly personalized.  Frequent flier numbers and customer membership programs enable companies to track consumers’ buying patterns; social media platforms and digital