Gold Nuggets of Data all over the Ground
Increasingly, how an organization views and uses their data determines their level of success, and therefore the value of the enterprise. Data can be as valuable as gold nuggets for companies, but too often it’s ignored--“left on the ground” rather than mined, gathered, and inventoried as a strategic asset. Gartner research indicates that by 2021, the vast majority of stock analysts will include “data” components in their corporate valuation models for how much structured information each company possesses and how strategically they use it. This fact will surprise few. And yet despite this being a well-known fact, Forrester estimates that between 2/3 and 3/4 of corporate data still goes unused in any capacity for analytics. Care Must be Taken to Protect Your Customers’ Privacy No doubt your organization has contractual obligations and has made promises (explicit or implied) to your customers to protect ALL data which, if released, could [...]