Is Your Organization AI-Ready?
AI is seldom as simple as business leaders would like it to be, or as simple as some AI service companies claim it to be. The technology is still far…
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Broadening Minds on the Business Potential of IT
Our founder Jeff Roberts was honored to be interviewed by Corey Prator, founder of Consortium Partners, about our purpose
Gold Nuggets of Data all over the Ground
Increasingly, how an organization views and uses their data determines their level of success, and therefore the value of the enterprise. Data can be as valuable as gold nuggets for…
Turning CRM Data into Deep Customer Insights
The world is becoming increasingly personalized. Frequent flier numbers and customer membership programs enable companies to track consumers' buying patterns; social media platforms and digital marketing channels enable them to…
CRM Adoption Needs Good Leadership as Much as Good IT
Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the…
Not Every Company Needs Our Services · Only Those Which Have Data
A recent McKinsey study found that companies which invested in data quality and analytics increased their profit margin an average of 6%. For context, the average profit margin across Fortune 500 companies was just 10.7%…!
Early AI Won’t Reach Professionals’ IQ. Build it Anyway
When you teach your children how to read, you don’t hand them a dictionary. You start with one letter, then move on to the next, hoping you know enough words…