Turning CRM Data into Deep Customer Insights

The world is becoming increasingly personalized.  Frequent flier numbers and customer membership programs enable companies to track consumers' buying patterns; social media platforms and digital marketing channels enable them to…

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CRM Adoption Needs Good Leadership as Much as Good IT

Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the…

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Read more about the article Not Every Company Needs Our Services · Only Those Which Have Data
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Not Every Company Needs Our Services · Only Those Which Have Data

A recent McKinsey study found that companies which invested in data quality and analytics increased their profit margin an average of 6%. For context, the average profit margin across Fortune 500 companies was just 10.7%…!

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