Broadening Minds on the Business Potential of IT
Our founder Jeff Roberts was honored to be interviewed by Corey Prator, founder of Consortium Partners, about our purpose
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Gold Nuggets of Data all over the Ground
Increasingly, how an organization views and uses their data determines their level of success, and therefore the value of the enterprise. Data can be as valuable as gold nuggets for…
The New Digital Normal of Customer Expectations
Digital disruption began well before we were all forced to practice social distancing, but recently it has advanced into sections of society that were previously slow to adopt. As more…
Turning CRM Data into Deep Customer Insights
The world is becoming increasingly personalized. Frequent flier numbers and customer membership programs enable companies to track consumers' buying patterns; social media platforms and digital marketing channels enable them to…
CRM Adoption Needs Good Leadership as Much as Good IT
Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the…
Digital data flow on road motion
Not Every Company Needs Our Services · Only Those Which Have Data
A recent McKinsey study found that companies which invested in data quality and analytics increased their profit margin an average of 6%. For context, the average profit margin across Fortune 500 companies was just 10.7%…!
Early AI Won’t Reach Professionals’ IQ. Build it Anyway
When you teach your children how to read, you don’t hand them a dictionary. You start with one letter, then move on to the next, hoping you know enough words…
Turning IT into a Profit Center · Client Success Story
Innovation Vista keeps our past clients and partnerships confidential. Unless you choose to publicize our joint work, the public - and specifically your competitors - will not know you are…