Not All Brainstorms are Created Equal
Wikipedia gives this summary and definition of brainstorming: Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members. In other words, brainstorming is a situation where a group of people meet to generate new ideas and solutions around a specific domain of interest by removing inhibitions. People are able to think more freely and they suggest as many spontaneous new ideas as possible. All the ideas are noted down without criticism and after the brainstorming session the ideas are evaluated. It's a powerful concept, first articulated by Alex Faickney Osborn in his 1967 book Applied Imagination, which had multiple followup editions through the 1970's. As with many powerful concepts, though, the specifics of implementation matter. The traditional approach to Brainstorming can fall victim to human nature We love the power of brainstorming, but [...]