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Technology Strategy

Technology Strategy2020-09-01T14:38:42-06:00

Innovation Vista is focused on how Technology and Innovation can empower our clients’ business strategies.

We understand that your business is unique in many ways:

  • Market positioning
  • Corporate Culture
  • Business model
  • Line(s) of Business
  • Revenue streams
  • Geographic scope
  • Scale of operations
  • Asset-light/heavy model
  • Competitive Advantages & Distinctives

Our unique approach leverages the deep experience of C-level IT leaders with track records, skills, and expertise to apply business sense about your organization’s unique situation within our strategic Innovation framework:

Best Digital Transformation experts

This approach is key to tailoring our advice and services for each client:

  • The right Innovation strategy will depend on your business strategy!
  • Small and midsize businesses competing with larger entities may have opportunities to leverage Technology as a strategic advantage
  • Businesses competing on service levels likely have a chance to leap frog their competitors with new capabilities empowered by Technology
  • Companies competing on price can greatly impact revenue and margin with next-generation automation approaches
  • If your competitors are already disrupting your industry with Digital innovation, we can layout strategies for defense and catchup

We believe Business should drive Tech, not the other way around.  Your business and competitive landscape are like no other.  We take Technology far beyond just “keeping the lights on” – even far Beyond Efficiency – to truly empowering your unique strategy.  We can help you find &/or implement Technology investments which drive market share, revenue, and margin, and may even position your organization to Disrupt your Industry.  Contact us today to initiate a conversation about how Innovation Vista can bring this approach and our expert consultants to you!

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Below see some of our recent Thought Leadership on the topic of Technology Strategy…

Gold Nuggets of Data all over the Ground

Increasingly, how an organization views and uses their data determines their level of success, and therefore the value of the enterprise. Data can be as valuable as gold nuggets for companies, but too often it’s ignored--“left on the ground” rather than mined, gathered, and inventoried as a strategic asset. Gartner research indicates that by 2021, the vast majority of stock analysts will include “data” components in their corporate valuation models for how much structured information each company possesses and how strategically they use it.  This fact will surprise few.  And yet despite this being a well-known fact, Forrester estimates that between 2/3 and 3/4 of corporate data still goes unused in any capacity for analytics.   Care Must be Taken to Protect Your Customers’ Privacy No doubt your organization has contractual obligations and has made promises (explicit or implied) to your customers to protect ALL data which, if released, could [...]

August 19th, 2020|

JUST Keeping the IT Lights On = Awaiting Disruption

Is your IT just “keeping the lights on”? i.e. Are you just waiting to be disrupted? (Or did COVID already do that?) Don’t get me wrong – keeping the lights on, avoiding security breaches, even creating organizational/margin efficiency with IT – these are worthy goals. But they are TABLE STAKES in today’s pandemic economy; we go far beyond this in our proprietary Innovation framework: → STABILIZE your IT – yes “the lights need to stay on” reliably, securely, auditably → RATIONALIZE myriad strategic trade-offs – get what you pay for, pay to your point of maximum ROI → MONETIZE your IT – invest in tech capabilities to drive REVENUE & MARKET-SHARE Innovation Vista’s mission is to INNOVATE BEYOND EFFICIENCY for TOP-LINE IMPACT in midsize companies: → Taking market-share with tech capabilities your competitors can’t match → Enabling Digital connection not just in remote teams, but with your customers → Accelerating [...]

July 18th, 2020|

The New Digital Normal of Customer Expectations

Digital disruption began well before we were all forced to practice social distancing, but recently it has advanced into sections of society that were previously slow to adopt. As more and more business is conducted online, especially from the palm of their hand, customers are beginning to distinguish between companies who provide an easy experience vs. those who have limited or no digital capabilities. This is really just a continuation of the evolution of customer preferences, and the rewarding of those who align with (or even drive) that evolution.  In the not so distant past, we witnessed what can happen to a brand that does not respond quickly to customer behaviors. Customer battles were everywhere: Blockbuster vs Netflix, and every box store vs Amazon. Now, in the tenuous aftermath of the nationwide COVID-19 economic shutdown, we are seeing other sectors being challenged to make digital the new normal, including service, [...]

June 15th, 2020|