Innovation Vista is focused on how Technology and Innovation can empower our clients’ business strategies.
We understand that your business is unique in many ways:
- Market positioning
- Corporate Culture
- Business model
- Line(s) of Business
- Revenue streams
- Geographic scope
- Scale of operations
- Asset-light/heavy model
- Competitive Advantages & Distinctives
Our unique approach leverages the deep experience of C-level IT leaders with track records, skills, and expertise to apply business sense about your organization’s unique situation within our strategic Innovation framework:
This approach is key to tailoring our advice and services for each client:
- The right Innovation strategy will depend on your business strategy!
- Small and midsize businesses competing with larger entities may have opportunities to leverage Technology as a strategic advantage
- Businesses competing on service levels likely have a chance to leap frog their competitors with new capabilities empowered by Technology
- Companies competing on price can greatly impact revenue and margin with next-generation automation approaches
- If your competitors are already disrupting your industry with Digital innovation, we can layout strategies for defense and catchup
We believe Business should drive Tech, not the other way around. Your business and competitive landscape are like no other. We take Technology far beyond just “keeping the lights on” – even far Beyond Efficiency – to truly empowering your unique strategy. We can help you find &/or implement Technology investments which drive market share, revenue, and margin, and may even position your organization to Disrupt your Industry. Contact us today to initiate a conversation about how Innovation Vista can bring this approach and our expert consultants to you!
Below see some of our recent Thought Leadership on the topic of Technology Strategy…
The New Digital Normal of Customer Expectations
Digital disruption began well before we were all forced to practice social distancing, but recently it has advanced into sections of society that were previously slow to adopt. As more and more business is conducted online, especially from the palm of their hand, customers are beginning to distinguish between companies who provide an easy experience vs. those who have limited or no digital capabilities. This is really just a continuation of the evolution of customer preferences, and the rewarding of those who align with (or even drive) that evolution. In the not so distant past, we witnessed what can happen to a brand that does not respond quickly to customer behaviors. Customer battles were everywhere: Blockbuster vs Netflix, and every box store vs Amazon. Now, in the tenuous aftermath of the nationwide COVID-19 economic shutdown, we are seeing other sectors being challenged to make digital the new normal, including service, [...]
Escaping the Catch-22 of Post-COVID Digitalization
COVID-19 has escalated and turbo-charged digital transformation across the globe. Prior to COVID, many organizations planned to build out more options for their employees to be more productive by working remotely. They planned to create a way for customers to interact with them and buy from them online, and allow for their management teams to have dashboard views of their internal productivity and customer interactions. Most planned for these enhancements to be phased in over the next few years. Now digital transformation is a necessity for successful business in a post-COVID economy. Yet companies without those capabilities already integrated in will struggle to build them. With the onset of social distancing measures and state mandates for keeping business fronts closed, remote work has never been more essential. It's not just for the sake of productivity, but for safety--and ultimately, worker engagement. Success is now incumbent on a company's ability to [...]
Turning CRM Data into Deep Customer Insights
The world is becoming increasingly personalized. Frequent flier numbers and customer membership programs enable companies to track consumers' buying patterns; social media platforms and digital marketing channels enable them to know even more about our preferences and lives. The door has been opened to inappropriate uses of this information, as evidenced by the "fake news" and Facebook/Cambridge Analytica scandals from the 2016 election. But far more commonly, companies are using customer data in legitimate to personalize their communications with customers, with significant results. Customers are happy for you to know about them According to Accenture, 83% of consumers are willing to share their data in order to enable a personalized B2C experience, and 91% say it actually impacts their buying habits. For B2B purposes, companies have long known there is easy access to public data about them, so any gain in efficiency is welcomed from suppliers who make use of [...]