Technology Strategy2019-12-27T15:30:18-06:00

Innovation Vista is focused on how Technology and Innovation can empower our clients’ business strategies.

We understand that your business is unique in many ways:

  • Market positioning
  • Corporate Culture
  • Business model
  • Line(s) of Business
  • Revenue streams
  • Geographic scope
  • Scale of operations
  • Asset-light/heavy model
  • Competitive Advantages & Distinctives

Our unique approach leverages the deep experience of C-level IT leaders with track records, skills, and expertise to apply business sense about your organization’s unique situation within our strategic Innovation framework:

Digital Transformation experts

This approach is key to tailoring our advice and services for each client:

  • The right Innovation strategy will depend on your business strategy!
  • Small and midsize businesses competing with larger entities may have opportunities to leverage Technology as a strategic advantage
  • Businesses competing on service levels likely have a chance to leap frog their competitors with new capabilities empowered by Technology
  • Companies competing on price can greatly impact revenue and margin with next-generation automation approaches
  • If your competitors are already disrupting your industry with Digital innovation, we can layout strategies for defense and catchup

We believe Business should drive Tech, not the other way around.  Your business and competitive landscape are like no other.  We take Technology far beyond just “keeping the lights on” – even far Beyond Efficiency – to truly empowering your unique strategy.  We can help you find &/or implement Technology investments which drive market share, revenue, and margin, and may even position your organization to Disrupt your Industry.  Contact us today to initiate a conversation about how Innovation Vista can bring this approach and our expert consultants to you!

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Below see some of our recent Thought Leadership on the topic of Technology Strategy…

Good Leadership is just as important to CRM Adoption as Good IT

Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the top and bottom lines.  Quora got double-digits responses to the question "Why do salespeople hate CRM?"  "Why do salespeople love CRM?" had not been posted as a question as of the time of this writing. Why is it so challenging to get sales teams to use CRM systems? Contrary to some other commentators on this topic, I don't believe the problem of low CRM adoption is due mainly to the systems being overly complex, or salespeople having limited grasp of software generally.  Don't get me wrong; some CRMs are no doubt too complex, designed by techies without sufficient input from real sales teams, etc.   There are over 300 different CRM systems in the market today, and no doubt some are [...]

January 16th, 2020|

What CXOs should know about Digital Transformation

Digital transformation is a buzzword which has crept into the language of business in recent years, and the definition of the term varies greatly. At Innovation Vista, we define “digital transformation” as the effort to use technology to grow revenue. Digital Transformation - A Broader Vision for IT Digital transformation is driven by a broader view of Information Technology than its traditional goals of increasing efficiency and automation to help businesses save money and boost productivity. Today, technology has advanced in ways that allow businesses to do much more than what was possible in the past. Even in its traditional scope, IT has become a major component of most businesses' success. Most corporate executives (CXOs) are comfortable with it in this shape and size, but when there’s talk of re-envisioning IT, even with the promise of greater impact, CXOs can become understandably nervous. Hesitations on Digital Transformation One of the [...]

December 14th, 2019|

Innovation – The Great Equalizer

For small and midsize companies competing against large competitors, it can often feel like they are set up to fail. The competitors may have stronger purchasing power, economies of scale, and lower cost of capital, making it hard for the smaller companies to gain any sort of an edge. But the innovation of new technologies is giving many companies hope that they can indeed compete with large competitors several times their size. Innovation is the key to balancing the scale of power. Despite their significant advantages in economies of scale, larger companies also have a liability which can become significant in the emerging Digital Age. Because of their size, large companies have many more layers of bureaucracy and formality. Each of those layers in a larger organization is a delay in decision-making and innovation, particularly when the changes being contemplated are significant and impact a company's business model, pricing, supply [...]

October 26th, 2019|