Innovation Vista is focused on how Technology and Innovation can empower our clients’ business strategies.
We understand that your business is unique in many ways:
- Market positioning
- Corporate Culture
- Business model
- Line(s) of Business
- Revenue streams
- Geographic scope
- Scale of operations
- Asset-light/heavy model
- Competitive Advantages & Distinctives
Our unique approach leverages the deep experience of C-level IT leaders with track records, skills, and expertise to apply business sense about your organization’s unique situation within our strategic Innovation framework:
This approach is key to tailoring our advice and services for each client:
- The right Innovation strategy will depend on your business strategy!
- Small and midsize businesses competing with larger entities may have opportunities to leverage Technology as a strategic advantage
- Businesses competing on service levels likely have a chance to leap frog their competitors with new capabilities empowered by Technology
- Companies competing on price can greatly impact revenue and margin with next-generation automation approaches
- If your competitors are already disrupting your industry with Digital innovation, we can layout strategies for defense and catchup
We believe Business should drive Tech, not the other way around. Your business and competitive landscape are like no other. We take Technology far beyond just “keeping the lights on” – even far Beyond Efficiency – to truly empowering your unique strategy. We can help you find &/or implement Technology investments which drive market share, revenue, and margin, and may even position your organization to Disrupt your Industry. Contact us today to initiate a conversation about how Innovation Vista can bring this approach and our expert consultants to you!
Below see some of our recent Thought Leadership on the topic of Technology Strategy…
Turning CRM Data into Deep Customer Insights
The world is becoming increasingly personalized. Frequent flier numbers and customer membership programs enable companies to track consumers' buying patterns; social media platforms and digital marketing channels enable them to know even more about our preferences and lives. The door has been opened to inappropriate uses of this information, as evidenced by the "fake news" and Facebook/Cambridge Analytica scandals from the 2016 election. But far more commonly, companies are using customer data in legitimate to personalize their communications with customers, with significant results. Customers are happy for you to know about them According to Accenture, 83% of consumers are willing to share their data in order to enable a personalized B2C experience, and 91% say it actually impacts their buying habits. For B2B purposes, companies have long known there is easy access to public data about them, so any gain in efficiency is welcomed from suppliers who make use of [...]
Innovation – The Great Equalizer
For small and midsize companies competing against large competitors, it can often feel like they are set up to fail. The competitors may have stronger purchasing power, economies of scale, and lower cost of capital, making it hard for the smaller companies to gain any sort of an edge. But the innovation of new technologies is giving many companies hope that they can indeed compete with large competitors several times their size. Innovation is the key to balancing the scale of power. Despite their significant advantages in economies of scale, larger companies also have a liability which can become significant in the emerging Digital Age. Because of their size, large companies have many more layers of bureaucracy and formality. Each of those layers in a larger organization is a delay in decision-making and innovation, particularly when the changes being contemplated are significant and impact a company's business model, pricing, supply [...]
Transformation Needs the Top, Even if it Doesn’t Start There
No matter where the vision for innovation comes from, the board and CEO must support and evangelize transformation for it to succeed. If the board and CEO don't fully grasp why the transformation is needed, or how it should be achieved, it can bring about more harm than good. They would be better of pausing or canceling the project until everyone can get on the same wavelength. The worst whiplash an organization can receive is a "transformation" project being pushed by IT which doesn't have the support of top leadership. Why? Because the rest of the company will take their lead on how to respond—how seriously to take the change—from their top leadership. If they see shoulder shrugs, they may shrug too and won’t be fully committed to getting on board. Just as importantly, the support from top leadership will deeply impact the behavior of those pushing the change—in IT [...]