CEO tech advice

C-Suite Tech Advisory

C-Suite Tech Advisory2020-08-03T17:21:08-06:00


C-Suite executives have a huge number of responsibilities which make it impossible for them to stay abreast of technology trends, opportunities, and challenges.  In addition, most CXOs don’t have training in technology topics, and many small and midsize companies operate without a full-time CIO/CTO looking at the tech landscape for business model and revenue opportunities.


Tech trends are likely to disrupt every industry significantly in the coming years, and for that reason they are critical for someone on the CXO team to track and monitor.  This is true whether you want to play OFFENSE and be the disruptor, or need to play DEFENSE against these kinds of changes in your industry.


Through our C-Suite Tech Advisory service, Innovation Vista partners expert IT leaders with your company.  All of our consultants have succeeded in past C-level IT leadership roles, and we strive to match direct industry experience as closely as possible when matching a consultant for our clients.  These veteran IT leaders consult with one or more of a company’s top leaders & your IT team or vendor, providing insights and services tailored to your business:

Our Successful C-level IT leaders use our proven strategic Innovation framework – “Innovating Beyond Efficiency”, while also tailoring & customizing the model to suit your organization’s current situation and future strategic goals…

  • Our consultant can collaborate regularly with a specific CXO (often CFO, COO, CMO, or CEO).  This can be a 1:1 private advisory partnership, or…
  • Our consultant can participate &/or submit assessments/reports for monthly/quarterly leadership meetings
  • Our consultant can regularly touch base and mentor your company’s top IT leader, to upgrade their “C-Suite collaboration” mindset and skillsets
  • …or any combination of the above


Not every company has high-leverage Tech strategy decisions every day, or large IT departments needing constant mentoring and leadership.  For companies that don’t, too often it falls to senior business leadership to navigate the high leverage moments when they come.  They have the seniority and decision-making skills, but NOT the direct experience with complex IT initiatives, architectures, and team dynamics in an industry re-inventing itself every few years.

Our solution is designed specifically for these companies, to bring an experienced IT leader to bear where and when that experience really matters.

Get your FREE ASSESSMENT and see how we can help your organization.

Interested to explore how we can tailor this to your company’s unique positioning and needs?

Contact Us

Below see some of our recent Thought Leadership on the topics of Innovation & IT Strategy…

JUST Keeping the IT Lights On = Awaiting Disruption

Is your IT just “keeping the lights on”? i.e. Are you just waiting to be disrupted? (Or did COVID already do that?) Don’t get me wrong – keeping the lights on, avoiding security breaches, even creating organizational/margin efficiency with IT – these are worthy goals. But they are TABLE STAKES in today’s pandemic economy; we go far beyond this in our proprietary Innovation framework: → STABILIZE your IT – yes “the lights need to stay on” reliably, securely, auditably → RATIONALIZE myriad strategic trade-offs – get what you pay for, pay to your point of maximum ROI → MONETIZE your IT – invest in tech capabilities to drive REVENUE & MARKET-SHARE Innovation Vista’s mission is to INNOVATE BEYOND EFFICIENCY for TOP-LINE IMPACT in midsize companies: → Taking market-share with tech capabilities your competitors can’t match → Enabling Digital connection not just in remote teams, but with your customers → Accelerating [...]

By |July 18th, 2020|Categories: Digital Transformation, Innovation|0 Comments

The New Digital Normal of Customer Expectations

Digital disruption began well before we were all forced to practice social distancing, but recently it has advanced into sections of society that were previously slow to adopt. As more and more business is conducted online, especially from the palm of their hand, customers are beginning to distinguish between companies who provide an easy experience vs. those who have limited or no digital capabilities. This is really just a continuation of the evolution of customer preferences, and the rewarding of those who align with (or even drive) that evolution.  In the not so distant past, we witnessed what can happen to a brand that does not respond quickly to customer behaviors. Customer battles were everywhere: Blockbuster vs Netflix, and every box store vs Amazon. Now, in the tenuous aftermath of the nationwide COVID-19 economic shutdown, we are seeing other sectors being challenged to make digital the new normal, including service, [...]

By |June 15th, 2020|Categories: Digital Transformation, Innovation|0 Comments

Escaping the Catch-22 of Post-COVID Digitalization

COVID-19 has escalated and turbo-charged digital transformation across the globe. Prior to COVID, many organizations planned to build out more options for their employees to be more productive by working remotely. They planned to create a way for customers to interact with them and buy from them online, and allow for their management teams to have dashboard views of their internal productivity and customer interactions. Most planned for these enhancements to be phased in over the next few years. Now digital transformation is a necessity for successful business in a post-COVID economy. Yet companies without those capabilities already integrated in will struggle to build them. With the onset of social distancing measures and state mandates for keeping business fronts closed, remote work has never been more essential. It's not just for the sake of productivity, but for safety--and ultimately, worker engagement. Success is now incumbent on a company's ability to [...]

By |May 18th, 2020|Categories: Digital Transformation, Innovation|0 Comments

Successful Leadership in the New COVID Reality

Successful leadership in the new COVID reality will require a new approach to overcome the unforeseen challenges presented by the pandemic. So many plans for 2020 have been paused or fully abandoned in the wake of more pressing concerns. Organizations must learn to adapt, to continue finding innovative ways to carry on, to begin looking ahead. Here are a few potential traps and ways to overcome them as leaders begin rising to the challenge:   COVID changed the landscape of many aspects of our lives. The world will no longer operate like it did prior to the arrival of this virus.  Leaders should challenge their assumptions, existing plans, and business models to consider what must, or should, be different now.  The future still remains uncertain, but it is certain that many aspects of life will not return to what they were before.  Creative contingency plans will help ensure that whatever [...]

By |April 13th, 2020|Categories: Innovation, Transitional Leadership|0 Comments

Turning CRM Data into Deep Customer Insights

The world is becoming increasingly personalized.  Frequent flier numbers and customer membership programs enable companies to track consumers' buying patterns; social media platforms and digital marketing channels enable them to know even more about our preferences and lives.  The door has been opened to inappropriate uses of this information, as evidenced by the "fake news" and Facebook/Cambridge Analytica scandals from the 2016 election.  But far more commonly, companies are using customer data in legitimate to personalize their communications with customers, with significant results. Customers are happy for you to know about them According to Accenture, 83% of consumers are willing to share their data in order to enable a personalized B2C experience, and 91% say it actually impacts their buying habits.  For B2B purposes, companies have long known there is easy access to public data about them, so any gain in efficiency is welcomed from suppliers who make use of [...]

By |February 19th, 2020|Categories: Artificial Intelligence, CRM Systems, Digital Transformation, Innovation|0 Comments

CRM Adoption Needs Good Leadership as Much as Good IT

Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the top and bottom lines.  Quora got double-digits responses to the question "Why do salespeople hate CRM?"  "Why do salespeople love CRM?" had not been posted as a question as of the time of this writing. Why is it so challenging to get sales teams to use CRM systems? Contrary to some other commentators on this topic, I don't believe the problem of low CRM adoption is due mainly to the systems being overly complex, or salespeople having limited grasp of software generally.  Don't get me wrong; some CRMs are no doubt too complex, designed by techies without sufficient input from real sales teams, etc.   There are over 300 different CRM systems in the market today, and no doubt some are [...]