Articles

Thought Leadership & News

Latest Articles

CRM data analytics

Turning CRM Data into Deep Customer Insights

The world is becoming increasingly personalized.  Frequent flier numbers and customer membership programs enable companies to track consumers’ buying patterns; social media platforms and digital

small business innovation

Innovation – The Great Equalizer

For small and midsize companies competing against large competitors, it can often feel like they are set up to fail. The competitors may have stronger