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Turning CRM Data into Deep Customer Insights
The world is becoming increasingly personalized. Frequent flier numbers and customer membership programs enable companies to track consumers’ buying patterns; social media platforms and digital
CRM Adoption Needs Good Leadership as Much as Good IT
Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic
What CXOs should know about Digital Transformation
Digital transformation is a buzzword which has crept into the language of business in recent years, and the definition of the term varies greatly. At
Should IT Leadership enter the Gig Economy?
With the recent growth of the gig economy in all kinds of sectors and roles, it bears asking whether this kind of structure might be
Need an Expert Speaker on Innovation?
Searching for a keynote speaker for your conference or seminar? Looking for an expert on Innovation or IT strategy to stoke the creative fires of your group?
Innovation – The Great Equalizer
For small and midsize companies competing against large competitors, it can often feel like they are set up to fail. The competitors may have stronger
Transformation Needs the Top, Even if it Doesn’t Start There
No matter where the vision for innovation comes from, the board and CEO must support and evangelize transformation for it to succeed. If the board
Step 1 to Swimming in the Digital Pool · Get in the Water
Do you have a vision for the potential of technology to impact your company’s future, but lack the details to make specific proposals? Part of
Not Every Company Needs Our Services · Only Those Which Have Data
A recent McKinsey study found that companies which invested in data quality and analytics increased their profit margin an average of 6%. For context, the average profit margin across Fortune 500 companies was just 10.7%…!
Best IT Strategy for a Non-IT Startup? It Depends
Tech company startups are the darlings of the press and of venture capitalists. It certainly seems that tech companies dominate the list of “Unicorns” and
Innovation Vista Announces Acquisition of Tech-Advisors.net
Innovation Vista announces the acquisition of Tech-Advisors.net, a tech site originally established in 2011 as an online IT consultancy.
Early AI Won’t Reach Professionals’ IQ. Build it Anyway
When you teach your children how to read, you don’t hand them a dictionary. You start with one letter, then move on to the next,
Dangerous Inoculation – the Problem of Failed Early Digital Projects
Organizations run the risk of being “inoculated” against the power of innovation if their early investments in technology or “digital transformation” fails to deliver business
JUST Keeping the IT Lights On = Awaiting Disruption
Is your IT just “keeping the lights on”? i.e. Are you just waiting to be disrupted? Don’t get me wrong – keeping the lights on,
Turning IT into a Profit Center · Client Success Story
Innovation Vista keeps our past clients and partnerships confidential. Unless you choose to publicize our joint work, the public – and specifically your competitors –