Innovation Capital: Beyond “Last year + x%” IT Budgeting

Preparing the annual budget is an exercise many tech leaders dread. There is tedious work required to inventory needs, project growth, and gather quotes for those costs, even in a…

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Turning CRM Data into Deep Customer Insights

The world is becoming increasingly personalized.  Frequent flier numbers and customer membership programs enable companies to track consumers' buying patterns; social media platforms and digital marketing channels enable them to…

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CRM Adoption Needs Good Leadership as Much as Good IT

Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the…

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