Innovation Capital: Beyond “Last year + x%” IT Budgeting

Preparing the annual budget is an exercise many tech leaders dread. There is tedious work required to inventory needs, project growth, and gather quotes for those costs, even in a…

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Turning CRM Data into Deep Customer Insights

The world is becoming increasingly personalized.  Frequent flier numbers and customer membership programs enable companies to track consumers' buying patterns; social media platforms and digital marketing channels enable them to…

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