Digital Transformation

Digital Transformation

The New Digital Normal of Customer Expectations

Digital disruption began well before we were all forced to practice social distancing, but recently it has advanced into sections of society that were previously slow to adopt. As more and more business is conducted online, especially from the palm of their hand, customers are beginning to distinguish between companies who provide an easy experience vs. those who have limited or no digital capabilities. This is really just a continuation of the evolution of customer preferences, and the rewarding of those who align with (or even drive) that evolution.  In the not so distant past, we witnessed what can happen to a brand that does not respond quickly to customer behaviors. Customer battles were everywhere: Blockbuster vs Netflix, and every box store vs Amazon. Now, in the tenuous aftermath of the nationwide COVID-19 economic shutdown, we are seeing other sectors being challenged to make digital the new normal, including service, [...]

By |2020-06-29T17:37:38-06:00June 15th, 2020|Digital Transformation, Innovation|

Escaping the Catch-22 of Post-COVID Digitalization

COVID-19 has escalated and turbo-charged digital transformation across the globe. Prior to COVID, many organizations planned to build out more options for their employees to be more productive by working remotely. They planned to create a way for customers to interact with them and buy from them online, and allow for their management teams to have dashboard views of their internal productivity and customer interactions. Most planned for these enhancements to be phased in over the next few years. Now digital transformation is a necessity for successful business in a post-COVID economy. Yet companies without those capabilities already integrated in will struggle to build them. With the onset of social distancing measures and state mandates for keeping business fronts closed, remote work has never been more essential. It's not just for the sake of productivity, but for safety--and ultimately, worker engagement. Success is now incumbent on a company's ability to [...]

By |2020-06-12T16:58:42-06:00May 18th, 2020|Digital Transformation, Innovation|

Turning CRM Data into Deep Customer Insights

The world is becoming increasingly personalized.  Frequent flier numbers and customer membership programs enable companies to track consumers' buying patterns; social media platforms and digital marketing channels enable them to know even more about our preferences and lives.  The door has been opened to inappropriate uses of this information, as evidenced by the "fake news" and Facebook/Cambridge Analytica scandals from the 2016 election.  But far more commonly, companies are using customer data in legitimate to personalize their communications with customers, with significant results. Customers are happy for you to know about them According to Accenture, 83% of consumers are willing to share their data in order to enable a personalized B2C experience, and 91% say it actually impacts their buying habits.  For B2B purposes, companies have long known there is easy access to public data about them, so any gain in efficiency is welcomed from suppliers who make use of [...]

CRM Adoption Needs Good Leadership as Much as Good IT

Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the top and bottom lines.  Quora got double-digits responses to the question "Why do salespeople hate CRM?"  "Why do salespeople love CRM?" had not been posted as a question as of the time of this writing. Why is it so challenging to get sales teams to use CRM systems? Contrary to some other commentators on this topic, I don't believe the problem of low CRM adoption is due mainly to the systems being overly complex, or salespeople having limited grasp of software generally.  Don't get me wrong; some CRMs are no doubt too complex, designed by techies without sufficient input from real sales teams, etc.   There are over 300 different CRM systems in the market today, and no doubt some are [...]

What CXOs should know about Digital Transformation

Digital transformation is a buzzword which has crept into the language of business in recent years, and the definition of the term varies greatly. At Innovation Vista, we define “digital transformation” as the effort to use technology to grow revenue. Digital Transformation - A Broader Vision for IT Digital transformation is driven by a broader view of Information Technology than its traditional goals of increasing efficiency and automation to help businesses save money and boost productivity. Today, technology has advanced in ways that allow businesses to do much more than what was possible in the past. Even in its traditional scope, IT has become a major component of most businesses' success. Most corporate executives (CXOs) are comfortable with it in this shape and size, but when there’s talk of re-envisioning IT, even with the promise of greater impact, CXOs can become understandably nervous. Hesitations on Digital Transformation One of the [...]

By |2020-01-06T00:36:05-06:00December 14th, 2019|Digital Transformation|

Transformation Needs the Top, Even if it Doesn’t Start There

No matter where the vision for innovation comes from, the board and CEO must support and evangelize transformation for it to succeed. If the board and CEO don't fully grasp why the transformation is needed, or how it should be achieved, it can bring about more harm than good. They would be better of pausing or canceling the project until everyone can get on the same wavelength. The worst whiplash an organization can receive is a "transformation" project being pushed by IT which doesn't have the support of top leadership. Why? Because the rest of the company will take their lead on how to respond—how seriously to take the change—from their top leadership. If they see shoulder shrugs, they may shrug too and won’t be fully committed to getting on board. Just as importantly, the support from top leadership will deeply impact the behavior of those pushing the change—in IT [...]

By |2019-10-13T11:10:20-06:00October 11th, 2019|Digital Transformation, Innovation|

Step 1 to Swimming in the Digital Pool – Get in the Water

Do you have a vision for the potential of technology to impact your company's future, but lack the details to make specific proposals? Part of leadership is seeing the need for change and taking steps to share and implement this vision with your team. The first step doesn’t have to be perfect or huge—you need not jump into the deep end of the pool right away, but it's critical at least to acknowledge that you need to learn how to swim. No matter how your organization uses data—processing, analyzing, or simply entering it and viewing it on a daily basis—there is a high likelihood that some kind of digital technology can take your efforts to the next level.  Initially, you may not have clarity on how automation, AI, or analytics will play a part, but neither is it a requirement for someone to know all the strokes before deciding they [...]

By |2019-10-05T12:54:16-06:00October 5th, 2019|Digital Transformation, Innovation|

Dangerous Inoculation – the Problem of Failed Early Digital Projects

Organizations run the risk of being "inoculated" against the power of innovation if their early investments in technology or "digital transformation" fails to deliver business benefits.  In fact, "Digital" is becoming a four-letter word in some companies. One risk is if the initial digital "pilot" is over-hyped by its sponsors, possibly in an effort to get approval for the initiative if it's a controversial topic.  While it may seem justifiable to over-promise a little with the idea that "they'll get excited when they see how close the team can get", in fact this is a very dangerous stretch which risks killing the chance of future projects altogether.   Better to continue to win hearts and minds to the vision using reasonable expectations than to stretch them unwisely. Inoculation can occur even if expectations aren't stretched though.  In some organizations the skeptics may lie in wait for a pilot project to fail [...]

By |2019-10-17T15:35:57-06:00July 14th, 2019|Digital Transformation, Innovation|

Why We Build Trust First for Innovation Success

"Build Trust First" is Innovation Vista's unique methodology for all engagements relating to change, transformation and transition.  We believe not only that it leads to success; we believe something like it is absolutely necessary for success! Gartner reports that 75% of Digital Transformation initiatives will fail, highlighting particularly higher risks when these are seen as "IT Projects".  That is a daunting estimate, but one based on real facts and track records.   ..and one we believe is based on human nature...   Trust is a universal Human Need Turbo-charger   Although we apply this approach to IT-driven transformation, it is truly in effect in every aspect of our lives.  Myriad leadership studies have proven the connection between success/efficiency/effectiveness and trust.  And each of us can confirm in our own lives the "difference" between situations where trust was absent vs. present; it is not difficult to recall in which situations we were at [...]