Digital Transformation

Digital Transformation

Digital Transformation2020-02-29T08:25:19-06:00

Few topics garner as much business strategy press these days as “Digital Transformation”, from media outlets such as CNBC and the Wall Street Journal to management consultants like McKinsey and Bain.

Defining Digital Transformation

It has been defined very differently in different contexts.  Some focus on transforming how marketing is conducted in the age of internet search engines and social media.  Others refer to it as the transition from traditional physical assets, logistics and customer interactions to “digital” (technology-based) assets, delivery mechanisms and customer interactions.   Some believe it involves a complete rethinking of a company’s strategy, supply chain, value chain, product/service delivery process, and business model, in the context of new technology capabilities such as:

Innovation Vista sees all of these as tools and means to an end, and certainly it will look different in different industries and business strategies..  We view Digital Transformation in the context of our overall model of Innovating Beyond Efficiency, and define it as simply this:  Digital Business is the leveraging of Technology to drive new Revenue for an organization.

Digital Transformation experts

Innovation Vista’s Digital Transformation Services

Because we recruit experienced C-level IT executives as lead consultants, our team brings expertise and proven track records to these engagements.  Our experts are comparable to anyone at the senior partner level at Deloitte, PwC, Accenture, E&Y, or BCG, but we have four significant advantages these competitors cannot match:

  • Our lead consultants remain fully engaged throughout the term of our consulting projects.  When you engage one of the “Big 4” accounting firms or “Big 3” strategy firms, you may never again see the senior partner from the day the contract is signed…
  • We keep this level of engagement throughout project teams.  We utilize only skilled staff with actual real-world experience to execute projects.  Our larger competitors recruit heavily from universities and have first year associates out billing clients within a month.
  • Our bill-rates are significantly lower across the board for all seniority levels and skill-sets, as we don’t have to carry the overhead of those larger firms.  (We don’t sponsor pro golfers or tennis championships, etc…)
  • We target our services at midsize companies.  If you’re a company of this size (< $5B in annual sales), you will not likely see engagement with senior consultants or receive quality staff assigned from one of the Big 4 or Big 3.

We would love to talk with you further about our services.  Please contact us to setup an initial conversation to explore how our expertise can guide and empower your company’s Digital Transformation…!

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Below see some of our recent Thought Leadership on Digital Transformation:

Turning CRM Data into Deep Customer Insights

The world is becoming increasingly personalized.  Frequent flier numbers and customer membership programs enable companies to track consumers' buying patterns; social media platforms and digital marketing channels enable them to know even more about our preferences and lives.  The door has been opened to inappropriate uses of this information, as evidenced by the "fake news" and Facebook/Cambridge Analytica scandals from the 2016 election.  But far more commonly, companies are using customer data in legitimate to [...]

February 19th, 2020|

Innovation – The Great Equalizer

For small and midsize companies competing against large competitors, it can often feel like they are set up to fail. The competitors may have stronger purchasing power, economies of scale, and lower cost of capital, making it hard for the smaller companies to gain any sort of an edge. But the innovation of new technologies is giving many companies hope that they can indeed compete with large competitors several times their size. Innovation is the [...]

October 26th, 2019|

Transformation Needs the Top, Even if it Doesn’t Start There

No matter where the vision for innovation comes from, the board and CEO must support and evangelize transformation for it to succeed. If the board and CEO don't fully grasp why the transformation is needed, or how it should be achieved, it can bring about more harm than good. They would be better of pausing or canceling the project until everyone can get on the same wavelength. The worst whiplash an organization can receive is [...]

October 11th, 2019|