Good Leadership is just as important to CRM Adoption as Good IT
Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the top and bottom lines. Quora got double-digits responses to the question "Why do salespeople hate CRM?" "Why do salespeople love CRM?" had not been posted as a question as of the time of this writing. Why is it so challenging to get sales teams to use CRM systems? Contrary to some other commentators on this topic, I don't believe the problem of low CRM adoption is due mainly to the [...]
What CXOs should know about Digital Transformation
Digital transformation is a buzzword which has crept into the language of business in recent years, and the definition of the term varies greatly. At Innovation Vista, we define “digital transformation” as the effort to use technology to grow revenue. Digital Transformation - A Broader Vision for IT Digital transformation is driven by a broader view of Information Technology than its traditional goals of increasing efficiency and automation to help businesses save money and boost productivity. Today, technology has advanced in ways that allow businesses to do much more than what was possible in the past. Even in its traditional [...]
Should IT Leadership enter the Gig Economy?
With the recent growth of the gig economy in all kinds of sectors and roles, it bears asking whether this kind of structure might be a cheaper option for more companies searching for top-level IT leadership. Answering this question will have some nuances, but it seems clear that going with a "gig CIO" is worth considering, and is likely better than at least one all-too-common mistake in choosing heads of IT. When you hear “gig economy,” likely you imagine transactions with Uber or Upwork—companies that operate under a “pay by the drink” approach. It's part of a larger trend which also [...]