Free IT Consulting for Small Businesses Fighting Coronavirus COVID-19
Innovation Vista is offering small businesses free consulting about remote work options or other IT issues to help them keep their business moving as we all combat coronavirus COVID19 together. For many small businesses, the government's request to initiate social distancing has created a tension point between taking steps to protect their employees' (really the entire public's) health vs. changing the entire operating model of their company. Some businesses may need advice on setting up free/cheap tools for video conferencing, screen-sharing and other collaboration. For others, this mode of operation opens up enormous security concerns and may raise the risk [...]
Turning CRM Data into Deep Customer Insights
The world is becoming increasingly personalized. Frequent flier numbers and customer membership programs enable companies to track consumers' buying patterns; social media platforms and digital marketing channels enable them to know even more about our preferences and lives. The door has been opened to inappropriate uses of this information, as evidenced by the "fake news" and Facebook/Cambridge Analytica scandals from the 2016 election. But far more commonly, companies are using customer data in legitimate to personalize their communications with customers, with significant results. Customers are happy for you to know about them According to Accenture, 83% of consumers are willing [...]
CRM Adoption Needs Good Leadership as Much as Good IT
Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the top and bottom lines. Quora got double-digits responses to the question "Why do salespeople hate CRM?" "Why do salespeople love CRM?" had not been posted as a question as of the time of this writing. Why is it so challenging to get sales teams to use CRM systems? Contrary to some other commentators on this topic, I don't believe the problem of low CRM adoption is due mainly to the [...]