Innovation Consulting

Innovate Beyond Efficiency

Innovate Beyond Efficiency2020-02-29T08:23:27-06:00

The experts at Innovation Vista have brought our expertise together to collaborate on a unique approach to technology that goes beyond traditional goals for IT, to Drive Revenue with Technology.

Traditional IT strategies yield many efficiencies for organizations which invest time and effort into them.  Processes are automated, systems are implemented to gather key organization data, and reports are standardized to analyze and communicate that data.  These are valuable gains for an organization, and many of these capabilities have risen to the level of requirements for operating in the 21st century.  Efficiency is nice.

But Innovation Vista is not satisfied with the same IT approach most industries have followed since last century.  We Innovate Beyond Efficiency.

Our evolutionary approach ensures that prerequisite phase(s) are completed in succession.  As much as business leaders want to jump immediately into “Digital Transformation” (and as much as many consultants are happy to sell services to do so), our experience tells us that companies which aren’t ready with the underlying IT capabilities and stability are simply not ready.

As with all worthwhile things, creating revenue or disrupting your industry with technology capabilities require significant effort and preparation.  We seek to Build Trust First, and to maintain that trust throughout the journey as your trusted IT strategic advisors.

Digital Transformation experts

Each of the elements of this approach is critical to success of the overall process:

  • Build Trust First is crucial to ensuring that plans are based on accurate facts, and that the entire organization will engage fully in teamwork to achieve the vision
  • Assessing IT in the context of the Business is a key information gathering phase absolutely critical prior to setting any strategy in place
  • IT & Digital Strategy is the joint formulation of the Innovation roadmap that maximizes IT’s impact toward the business’ overall strategy
  • ROI Investments represent individual projects which will each stand on their own for ROI/benefits, but also move the organization and IT toward the vision
  • Stabilize IT is our first strategic milestone.  Your organization may well be past this one, but we don’t take that for granted
  • Rationalize IT is a collaborative process examining the economic basis of each IT policy, system, group, and vendor in a cost/benefit analysis
  • Monetize IT becomes possible when Innovations begin to contribute to revenue, either accelerating the existing revenue cycle or creating brand new stream(s)
  • Digital Transformation is a common term in business usage today; in our model it really consists of both Monetizing IT and then Disrupting the organization’s industry
  • Disruption occurs when a company’s Innovation has so changed its cost model, supply chain, &/or delivery chain that it can rewrite the economic rules of its industry, enabling it to serve customers in ways or at price-points that its competitors cannot sustain, leading to enormous growth in market-share.

We’ve built the model above to reflect our approach to Innovation Consulting, but we absolutely know that every client’s situation is unique.  Indeed, knowing how to tailor or adjust the model for each client is perhaps the most critical value our collective expertise brings to Innovation Vista’s engagements.

Contact us now to begin a dialogue about how we can enable your organization to Innovate Beyond Efficiency

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Below see some of our recent Thought Leadership on the topic of Innovation…

The New Digital Normal of Customer Expectations

Digital disruption began well before we were all forced to practice social distancing, but recently it has advanced into sections of society that were previously slow to adopt. As more and more business is conducted online, especially from the palm of their hand, customers are beginning to distinguish between companies who provide an easy experience vs. those who have limited or no digital capabilities. This is really just a continuation of the evolution of customer preferences, and the rewarding of those who align with (or even drive) that evolution.  In the not so distant past, we witnessed what can happen to a brand that does not respond quickly to customer behaviors. Customer battles were everywhere: Blockbuster vs Netflix, and every box store vs Amazon. Now, in the tenuous aftermath of the nationwide COVID-19 economic shutdown, we are seeing other sectors being challenged to make digital the new normal, including service, [...]

June 15th, 2020|

Escaping the Catch-22 of Post-COVID Digitalization

COVID-19 has escalated and turbo-charged digital transformation across the globe. Prior to COVID, many organizations planned to build out more options for their employees to be more productive by working remotely. They planned to create a way for customers to interact with them and buy from them online, and allow for their management teams to have dashboard views of their internal productivity and customer interactions. Most planned for these enhancements to be phased in over the next few years. Now digital transformation is a necessity for successful business in a post-COVID economy. Yet companies without those capabilities already integrated in will struggle to build them. With the onset of social distancing measures and state mandates for keeping business fronts closed, remote work has never been more essential. It's not just for the sake of productivity, but for safety--and ultimately, worker engagement. Success is now incumbent on a company's ability to [...]

May 18th, 2020|

Turning CRM Data into Deep Customer Insights

The world is becoming increasingly personalized.  Frequent flier numbers and customer membership programs enable companies to track consumers' buying patterns; social media platforms and digital marketing channels enable them to know even more about our preferences and lives.  The door has been opened to inappropriate uses of this information, as evidenced by the "fake news" and Facebook/Cambridge Analytica scandals from the 2016 election.  But far more commonly, companies are using customer data in legitimate to personalize their communications with customers, with significant results. Customers are happy for you to know about them According to Accenture, 83% of consumers are willing to share their data in order to enable a personalized B2C experience, and 91% say it actually impacts their buying habits.  For B2B purposes, companies have long known there is easy access to public data about them, so any gain in efficiency is welcomed from suppliers who make use of [...]

February 19th, 2020|