Over 90% of companies with dedicated sales teams have licensed a CRM, yet far fewer believe it is strategic. Adoption depends on leadership as much as on IT. C-suite leaders must set the stage and nurture a culture in which the team will want to use it.
Digital transformation is a buzzword whose definition varies greatly. Innovation Vista defines it as the effort to use technology to grow revenue. It reflects a broader view of IT, and an experienced consultant brings the right knowledge to strategic planning.
Keeping the lights on, avoiding security breaches and creating efficiency are worthy goals, but they are table stakes now. A company that only does this is waiting to be disrupted. The firm's framework goes further, from stabilizing IT to optimizing and monetizing it.
