AI & Robotics Insights

Turning CRM Data into Deep Customer Insights

Post author:Editorial Staff
Post published:
Post category:Innovation AI & Robotics Data & Analytics Digital Transformation Enterprise Systems

Personalization lets companies track buying patterns and learn preferences, but it has also opened the door to inappropriate uses of data. Used well, CRM and other data can create Deep Customer Insights. That matters most to companies for which understanding customers is important.

CRM Adoption Needs Good Leadership as Much as Good IT

Post author:Editorial Staff
Post published:
Post category:AI & Robotics Data & Analytics Digital Transformation Enterprise Systems Innovation Monetizing IT & AI Optimizing IT & AI Tech Leadership

Over 90% of companies with dedicated sales teams have licensed a CRM, yet far fewer believe it is strategic. Adoption depends on leadership as much as on IT. C-suite leaders must set the stage and nurture a culture in which the team will want to use it.