Customer expectations are no longer shaped by traditional standards but by the best digital experiences people encounter anywhere. The new digital normal has four key components, including AI-powered personalization. The ROI of these investments has become undeniable, even in times of uncertainty.
After a stretch of IT stability, leadership notices that things have gotten quieter and credits better IT management. What they miss is that stable is not enough. Optimization means better visibility and decisions made from real data, which justifies the hard integration and change work.
Over 90% of companies with dedicated sales teams have licensed a CRM, yet far fewer believe it is strategic. Adoption depends on leadership as much as on IT. C-suite leaders must set the stage and nurture a culture in which the team will want to use it.
Digital transformation is a buzzword whose definition varies greatly. Innovation Vista defines it as the effort to use technology to grow revenue. It reflects a broader view of IT, and an experienced consultant brings the right knowledge to strategic planning.
Tech startups are the darlings of the press and venture capitalists, but few make it over the hump to critical mass. The best IT strategy for a non-IT startup depends on myriad decisions that tailor it to the company. Technology can make a huge difference well beyond tech startups.
Keeping the lights on, avoiding security breaches and creating efficiency are worthy goals, but they are table stakes now. A company that only does this is waiting to be disrupted. The firm's framework goes further, from stabilizing IT to optimizing and monetizing it.
