Change is Faster than Ever, but Will Never Again Be This Slow
This succinct summary of the challenge of modern life is a quote from Canadian Prime Minister Justin Trudeau, from his keynote at the Davos World Economic Forum in 2018. And…
Gold Nuggets of Data all over the Ground
Increasingly, how an organization views and uses their data determines their level of success, and therefore the value of the enterprise. Data can be as valuable as gold nuggets for…
The New Digital Normal of Customer Expectations
The advent of the new digital normal means understanding that customer expectations are no longer shaped by traditional standards, but by the best experiences they encounter across the digital spectrum.…
Escaping the Catch-22 of Post-COVID Digitalization
COVID-19 has escalated and turbo-charged digital transformation across the globe. Prior to COVID, many organizations planned to build out more options for their employees to be more productive by working…
Turning CRM Data into Deep Customer Insights
The world is becoming increasingly personalized. Frequent flier numbers and customer membership programs enable companies to track consumers' buying patterns; social media platforms and digital marketing channels enable them to…
CRM Adoption Needs Good Leadership as Much as Good IT
Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the…
What CXOs should know about Digital Transformation
Digital transformation is a buzzword which has crept into the language of business in recent years, and the definition of the term varies greatly. At Innovation Vista, we define “digital…
Transformation Needs the Top, Even if it Doesn’t Start There
No matter where the vision for innovation comes from, the board and CEO must support and evangelize transformation for it to succeed. If the board and CEO don't fully grasp…
Step 1 to Swimming in the Digital Pool · Get in the Water
Do you have a vision for the potential of technology to impact your company's future, but lack the details to make specific proposals? Part of leadership is seeing the need…
Dangerous Inoculation – the Problem of Failed Early Digital Projects
Organizations run the risk of being "inoculated" against the power of innovation if their early investments in technology or "digital transformation" fails to deliver business benefits. In fact, "Digital" is…