A regional commercial real estate brokerage wanted technology to change what the firm could put in front of a prospect. At the close of the 24-month measurement window the meter read $5M in attributed new revenue and $3M in efficiency. The result was a 433 percent ROI.
AI is seldom as simple as business leaders want or some AI service companies claim. Without significant preparation, there are substantial risks of false positives and false negatives from AI models. A set of readiness questions helps you judge whether your organization is ready for AI.
Founder Jeff Roberts was interviewed by Corey Prator, founder of Consortium Partners, about Innovation Vista's purpose and approach. The conversation explores how the firm helps leaders broaden their minds on the business potential of IT.
Personalization lets companies track buying patterns and learn preferences, but it has also opened the door to inappropriate uses of data. Used well, CRM and other data can create Deep Customer Insights. That matters most to companies for which understanding customers is important.
Over 90% of companies with dedicated sales teams have licensed a CRM, yet far fewer believe it is strategic. Adoption depends on leadership as much as on IT. C-suite leaders must set the stage and nurture a culture in which the team will want to use it.
