Kodak – April Fools Day cautionary tale
Kodak was a household name. Everyone either knew of Kodak or owned one of their cameras. Their success was admired by brands worldwide. Their success didn’t last forever. Over the…
Borders – April Fools Day cautionary tale
The bookstore giant Borders at one time operated over 500 stores and employed 20,000 people. From these highs, the company crashed quickly - so quickly that most people had no…
Blockbuster – April Fools Day cautionary tale
It is a hallmark of the disruptive nature of digitalization that it has turned the tables on surprised companies who have gone from industry leaders to bankrupt has-beens in relatively…