Not All Brainstorms are Created Equal
Wikipedia gives this summary and definition of brainstorming: Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas…
Why the IT Bar is Usually Set Too Low
The IT bar is set too low by business leaders Most CEOs and COOs spend their days trying to increase revenue and market share, while most CFOs spend their time…
Broadening Minds on the Business Potential of IT
Our founder Jeff Roberts was honored to be interviewed by Corey Prator, founder of Consortium Partners, about our purpose
Change is Faster than Ever, but Will Never Again Be This Slow
"My dear, here we must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as…
Business Impact – the True North for Innovation
There is a lot of hype within the business sector around emerging technologies. Talk of finding new, creative ways to solve business challenges never fails to incite a buzz within…
Gold Nuggets of Data all over the Ground
Increasingly, how an organization views and uses their data determines their level of success, and therefore the value of the enterprise. Data can be as valuable as gold nuggets for…
Nurturing a Culture of Innovation
“Companies must innovate or die”. “Record-setting innovation investments poised to disrupt many industries”. Headlines like these proliferate business journals and have become calls to action for boards of directors. On…
The New Digital Normal of Customer Expectations
The advent of the new digital normal means understanding that customer expectations are no longer shaped by traditional standards, but by the best experiences they encounter across the digital spectrum.…
Turning CRM Data into Deep Customer Insights
The world is becoming increasingly personalized. Frequent flier numbers and customer membership programs enable companies to track consumers' buying patterns; social media platforms and digital marketing channels enable them to…
CRM Adoption Needs Good Leadership as Much as Good IT
Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the…