Monetize IT
beyond "lights on" & beyond efficiency
Tech & Digital Capabilities Can Drive Revenue
You don’t have to be a software or hardware company for IT to enable or accelerate your revenue. Capabilities and efforts to monetize tech are driving top-line growth in B2B & B2C companies, in product and services companies, from small to extremely large.
- New Products or Services
- Increased Repeat Sales
- Expansion to New Markets
- Accelerated Sales Cycles
- Improved Cross-selling
A collaborative process to surface ideas
Our Mindset and Framework Unlock Opportunities for Monetizing IT
Our process harvests revenue opportunities by combining your business & industry knowledge with our technical knowledge and innovative mindset. This looks different for each client, but we’ve had success with combinations of these ideas monetizing tech:
- Consolidating data about industry trends and selling that as an analytics product to existing & new customers
- Developing deep customer analytics to position sales teams as trusted advisors & consultants to their clients
- AI models turning CRM comments and news sources into usable data to combine with activity for prediction and proactive sales
- Using unique tech/analytics capabilities as a competitive advantage lever to take market-share from competitors
IT departments transformed to Profit Centers
A Real-World Track Record Driving Revenue with IT
We have multiple success stories showing how Monetizing IT has succeeded for different clients, including these:
If you believe there may be an opportunity for technology investments to move the needle on your revenue and market-share, consider whether it’s time to bring in an outside expert. We’d love to discuss our ROI-guaranteed IT Assessment program with you…
Latest Articles
The Power of One: The Opposite of “Land and Expand”
In the dynamic landscape of IT consulting, the prevalent “land and expand” model has been a mainstay. Firms deploy senior consultants on “strategy consulting” assignments,
Accelerating ROI · the Flywheel Effect of Digital Investments
In today’s dynamic digital landscape, the stakes for successful digital transformation have never been higher. The promise of increased efficiency, agility, and competitiveness has propelled
How to Find Impactful AI Projects for your Company
In a previous post, we noted how the exploding hype over artificial intelligence (AI) has raised awareness of these powerful capabilities, often AHEAD of the