Broadening Minds on the Business Potential of IT
Our founder Jeff Roberts was honored to be interviewed by Corey Prator, founder of Consortium Partners, about our purpose
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Turning CRM Data into Deep Customer Insights
The world is becoming increasingly personalized. Frequent flier numbers and customer membership programs enable companies to track consumers' buying patterns; social media platforms and digital marketing channels enable them to…
CRM Adoption Needs Good Leadership as Much as Good IT
Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the…
Early AI Won’t Reach Professionals’ IQ. Build it Anyway
When you teach your children how to read, you don’t hand them a dictionary. You start with one letter, then move on to the next, hoping you know enough words…
Artificial Intelligence · the Star of the Digital Galaxy · Book Review
In his work "Artificial Intelligence, the Star of the Digital Galaxy," Amit Asawa provides a summary of the state of Artificial Inteligence, particularly in its commercial applications. He summarizes the…