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Weaponizing Data

Weaponizing Data2019-12-27T16:45:01-06:00

Data is the new oil” has become a common (albeit controversial) mantra for the Information Revolution.  GAAP accounting doesn’t allow companies to account for it on their balance sheets, per se, but it’s safe to say that between two companies with similar financials, the one with the highest quantity & quality of data is truly “worth more” than one with limited, low quality data.  Assuming, that is, that the former company has the right technology strategy to benefit from their data.

Beyond being an “asset” with intrinsic value, we also like to think of Data as a potential weapon in the fight for market share, revenue and efficiency.

But this is an emerging thought process only made possible by the rise of new technologies.  As a result, companies often overlook the value of their data.

For this reason, Weaponizing Data is one of our core service offerings.  We realize that even this phrase may be confusing to business leaders who are not in the habit of thinking of their data in this way, but we strongly believe that a purposeful approach to Data will be a key to success in the emerging Digital Age.

We believe the right approach to Data has several components, from inventorying the current state of a company’s data to envisioning a future state which enables one or more “weapons” to be built, and then executing a plan to bridge that gap in a purposeful, economic way with true business ROI.

If you’re interested in exploring whether Data Weaponization might be the key competitive advantage your company needs to grow and succeed, please contact us to discuss how we can help facilitate this kind of strategic analysis.

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Below see some of our recent Thought Leadership on Data Weaponization:

JUST Keeping the IT Lights On = Awaiting Disruption

Is your IT just “keeping the lights on”? i.e. Are you just waiting to be disrupted? (Or did COVID already do that?) Don’t get me wrong – keeping the lights on, avoiding security breaches, even creating organizational/margin efficiency with IT – these are worthy goals. But they are TABLE STAKES in today’s pandemic economy; we go far beyond this in our proprietary Innovation framework: → STABILIZE your IT – yes “the lights need to stay on” reliably, securely, auditably → RATIONALIZE myriad strategic trade-offs – get what you pay for, pay to your point of maximum ROI → MONETIZE your IT – invest in tech capabilities to drive REVENUE & MARKET-SHARE Innovation Vista’s mission is to INNOVATE BEYOND EFFICIENCY for TOP-LINE IMPACT in midsize companies: → Taking market-share with tech capabilities your competitors can’t match → Enabling Digital connection not just in remote teams, but with your customers → Accelerating [...]

July 18th, 2020|

The New Digital Normal of Customer Expectations

Digital disruption began well before we were all forced to practice social distancing, but recently it has advanced into sections of society that were previously slow to adopt. As more and more business is conducted online, especially from the palm of their hand, customers are beginning to distinguish between companies who provide an easy experience vs. those who have limited or no digital capabilities. This is really just a continuation of the evolution of customer preferences, and the rewarding of those who align with (or even drive) that evolution.  In the not so distant past, we witnessed what can happen to a brand that does not respond quickly to customer behaviors. Customer battles were everywhere: Blockbuster vs Netflix, and every box store vs Amazon. Now, in the tenuous aftermath of the nationwide COVID-19 economic shutdown, we are seeing other sectors being challenged to make digital the new normal, including service, [...]

June 15th, 2020|

Escaping the Catch-22 of Post-COVID Digitalization

COVID-19 has escalated and turbo-charged digital transformation across the globe. Prior to COVID, many organizations planned to build out more options for their employees to be more productive by working remotely. They planned to create a way for customers to interact with them and buy from them online, and allow for their management teams to have dashboard views of their internal productivity and customer interactions. Most planned for these enhancements to be phased in over the next few years. Now digital transformation is a necessity for successful business in a post-COVID economy. Yet companies without those capabilities already integrated in will struggle to build them. With the onset of social distancing measures and state mandates for keeping business fronts closed, remote work has never been more essential. It's not just for the sake of productivity, but for safety--and ultimately, worker engagement. Success is now incumbent on a company's ability to [...]

May 18th, 2020|