“Data is the new oil” has become a common (albeit controversial) mantra for the Information Revolution. GAAP accounting doesn’t allow companies to account for it on their balance sheets, per se, but it’s safe to say that between two companies with similar financials, the one with the highest quantity & quality of data is truly “worth more” than one with limited, low quality data. Assuming, that is, that the former company has the right technology strategy to benefit from their data.
Beyond being an “asset” with intrinsic value, we also like to think of Data as a potential weapon in the fight for market share, revenue and efficiency.
For this reason, Weaponizing Data is one of our core service offerings. We realize that even this phrase may be confusing to business leaders who are not in the habit of thinking of their data in this way, but we strongly believe that a purposeful approach to Data will be a key to success in the emerging Digital Age.
We believe the right approach to Data has several components, from inventorying the current state of a company’s data to envisioning a future state which enables one or more “weapons” to be built, and then executing a plan to bridge that gap in a purposeful, economic way with true business ROI.
If you’re interested in exploring whether Data Weaponization might be the key competitive advantage your company needs to grow and succeed, please contact us to discuss how we can help facilitate this kind of strategic analysis.
Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the top and bottom lines. Quora got double-digits responses to the question "Why do salespeople hate CRM?" "Why do salespeople love CRM?" had not been posted as a question as of the time of this writing. Why is it so challenging to get sales teams to use CRM systems? Contrary to some other commentators on this topic, I don't believe the problem of low CRM adoption is due mainly to the systems being overly complex, or salespeople having limited grasp of software generally. Don't get me wrong; some CRMs are no doubt too complex, designed by techies without sufficient input from real sales teams, etc. There are over 300 different CRM systems in the market today, and no doubt some are [...]
When you teach your children how to read, you don’t hand them a dictionary. You start with one letter, then move on to the next, hoping you know enough words that describe the letter “X” and can create a system from which they will learn on their own. No one expects a toddler to suddenly pick up the morning paper and process the symbols inked onto the page into useable information—but even knowing that, they begin the long, tedious, (painful?) steps to ensure that one day their child, years down the road, can read the morning paper if they so choose. The results are worth the pain in the end. Yet when people hear about the developments of AI in business, many of them assume the process is pointless if the technology has not reached a level of newspaper-reading, so to speak. What would be the point of investing money [...]