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Weaponizing Data

Weaponizing Data2020-10-23T14:19:03-06:00

Data is the new oil” has become a common (albeit controversial) mantra for the Information Revolution.  GAAP accounting doesn’t allow companies to account for it on their balance sheets, per se, but it’s safe to say that between two companies with similar financials, the one with the highest quantity & quality of data is truly “worth more” than one with limited, low quality data.  Assuming, that is, that the former company has the right technology strategy to benefit from their data.

Beyond being an “asset” with intrinsic value, we also like to think of Data as a potential weapon in the fight for market share, revenue and efficiency.

But this is an emerging thought process only made possible by the rise of new technologies.  As a result, companies often overlook the value of their data.

For this reason, Weaponizing Data is one of our core service offerings.  We realize that even this phrase may be confusing to business leaders who are not in the habit of thinking of their data in this way, but we strongly believe that a purposeful approach to Data will be a key to success in the emerging Digital Age.

We believe the right approach to Data has several components, from inventorying the current state of a company’s data to envisioning a future state which enables one or more “weapons” to be built, and then executing a plan to bridge that gap in a purposeful, economic way with true business ROI.

If you’re interested in exploring whether Data Weaponization might be the key competitive advantage your company needs to grow and succeed, please contact us to discuss how we can help facilitate this kind of strategic analysis.

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Below see some of our recent Thought Leadership on Data Weaponization:

Business Impact – the True North for Innovation

There is a lot of hype within the business sector around emerging technologies. Talk of finding new, creative ways to solve business challenges never fails to incite a buzz within organizations, for good reason. With the right compass heading, technology can sustain or change a company’s culture, and many new technologies are emerging that promise a significant impact on business over the next few years. At times the excitement is about the technology and not its business impact Innovation is important, and powerful, and impactful, but only if it creates real business results. Without the right compass heading, forward motion is NOT progress but only wasted effort and time.  Likewise, innovation for its own sake (outside of a pure research context) is often just a drain on time and money. Instead of seeking the latest technology for its own sake, an assessment of need & opportunity is incredibly important. Innovative [...]

September 21st, 2020|

Founder Jeff Roberts to speak at IT Leaders conference

Our Founder Jeff Roberts is slated to speak on Monday Sep 14th at the SINC Midmarket IT & Security Leaders Virtual Forum, on the topic of Navigating Change Management in Innovation. He will be touching on how to navigate human nature and corporate culture in rolling out Innovation and Tech change.  After months of effort and millions in costs, too many IT projects fail in this critical step.  Jeff will offer real world advice on planning for Change Management throughout a project and how to execute on it when the time is right. For more information and to request to register, visit https://hubs.li/H0vTP8T0

September 11th, 2020|

Gold Nuggets of Data all over the Ground

Increasingly, how an organization views and uses their data determines their level of success, and therefore the value of the enterprise. Data can be as valuable as gold nuggets for companies, but too often it’s ignored--“left on the ground” rather than mined, gathered, and inventoried as a strategic asset. Gartner research indicates that by 2021, the vast majority of stock analysts will include “data” components in their corporate valuation models for how much structured information each company possesses and how strategically they use it.  This fact will surprise few.  And yet despite this being a well-known fact, Forrester estimates that between 2/3 and 3/4 of corporate data still goes unused in any capacity for analytics.   Care Must be Taken to Protect Your Customers’ Privacy No doubt your organization has contractual obligations and has made promises (explicit or implied) to your customers to protect ALL data which, if released, could [...]

August 19th, 2020|