What CEOs Should Know About AI in 2024
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What CEOs Should Know About AI in 2024

In the rapidly evolving landscape of Artificial Intelligence (AI), CEOs face a pivotal challenge: finding the right balance between ignoring the AI revolution and entrusting AI with too much of…

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Turning CRM Data into Deep Customer Insights

The world is becoming increasingly personalized.  Frequent flier numbers and customer membership programs enable companies to track consumers' buying patterns; social media platforms and digital marketing channels enable them to…

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CRM Adoption Needs Good Leadership as Much as Good IT

Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the…

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