Blockbuster – April Fools Day cautionary tale

It is a hallmark of the disruptive nature of digitalization that it has turned the tables on surprised companies who have gone from industry leaders to bankrupt has-beens in relatively short periods of time.  In an effort to encourage our clients to avoid similar thought traps, and to commemorate and analyze a few of the most famous of these failures, Innovation Vista is initiating an annual "April Fool's Day" article series.  We are pleased to kickoff this series with the sad & strange case of Blockbuster.   The Multiple Missed Opportunities of Blockbuster with Netflix The disruption of the video rental industry is very unique in that the industry leader had multiple chances to purchase, and then to partner with, its disruptor, less than a decade from its own bankruptcy. To our knowledge, this seems to be the best example of opportunity of this kind being offered, and of course, [...]