The Creative Mindset · Mastering the Six Skills That Empower Innovation · Book Review

Creative Mindset

“The Creative Mindset: Mastering the Six Skills That Empower Innovation” by Jeff DeGraff and Staney DeGraff offers a compelling roadmap for individuals and organizations looking to foster creativity and innovation. Rather than subscribing to the notion that creativity is an elusive talent bestowed upon the lucky few, the book argues that it is a skill set that can be cultivated and mastered. The DeGraffs outline six key skills—Clarify, Replicate, Elaborate, Associate, Translate, and Evaluate, collectively abbreviated as CREATE—to guide readers in honing their innovative capabilities.

The book excels in breaking down each of these six skills into actionable steps. Each chapter is dedicated to a specific skill and is replete with real-world examples, case studies, and exercises that help the reader understand the practical implications of the skill being discussed. This structured approach makes it easy to follow along and implement the lessons in various settings, whether you are an individual seeking personal growth, a manager aiming to foster team creativity, or an executive working on organizational innovation.

One of the highlights of “The Creative Mindset” is its inclusivity. The authors recognize that creativity manifests differently in every individual and encourage readers to find their unique creative style. This individualized approach is refreshing in a field often saturated with one-size-fits-all solutions.

However, the book might fall short for those who are looking for an in-depth psychological or academic discussion on creativity. The DeGraffs keep the conversation accessible and practical, which, while beneficial for a general audience, might not satiate those hungry for a more rigorous exploration of the topic.

In summary, “The Creative Mindset” is a highly practical and engaging guide for mastering the skills that foster innovation. Its real-world applicability, combined with its inclusive and individualized approach, makes it a must-read for anyone looking to unlock their creative potential or lead others in doing so. Whether you consider yourself a creative person or someone who has yet to tap into your creative capabilities, this book offers valuable insights and tools to help you nurture and unleash your innovative spirit.