Digital Marketing Strategy
Expert Guidance for a Fast-Changing Landscape
Strategy Consulting for Digital Marketing
Digital marketing has become one of the most critical arenas for growth, but also one of the most complex. Website performance, SEO, paid ads, content, social media, and AI-powered automation all depend on a solid technical foundation. Many midsize organizations struggle to align marketing vision with the IT capabilities that make it possible.
Through our flagship Contract CIO+® tech leadership service and our foundational CIO IQ® tech advisory service, companies gain access to proven C-level leaders who help them stabilize, optimize, and monetize their technology. For clients focused on growth through digital channels, our Digital Marketing Strategy services extend CIO IQ® into targeted engagements that ensure technical excellence in your marketing platform – helping you boost brand visibility, drive traffic, and generate qualified leads.
A Unique Approach to Excellence in Digital Marketing
A Bridge Between Marketing and Technology
Our Digital Marketing services include:
Digital marketing assessments & recommendations reports
Long-term strategic marketing roadmaps
Leadership for digital marketing initiatives and projects
SEO strategy design, monitoring, and optimization
- AI Optimization (AIO) to maximize your brand’s visibility in AI search and AI Assistants/LLMs
Guidance on automation tools and AI in marketing workflows
Going beyond generic best practices, our consultants bridge your marketing vision to IT reality. We advise on platforms, architecture, and coding practices, while helping you track success through analytics and adapt in real time. The result is not only better campaigns, but a competitive edge in the digital marketplace.
Latest !nsights

Innovating Beyond Efficiency vs. the Academics · Critiquing Popular Innovation Frameworks
The corporate world is littered with the carcasses of “innovation programs” that promised transformation but delivered only incrementalism. For decades,

The “Status Quo” Lotus Flower You Are Eating May Kill Your Company
In Homer’s Odyssey, the Lotus-Eaters are a people “trapped” in a state of terminal, honey-sweet contentment. They weren’t being tortured

The Easy Answers are Free. The Wrong Questions are Fatal.
The “commoditization of certainty” is the defining economic reality of our time. Answers to nearly any question can be obtained