Best Digital Transformation

Digital Transformation

Digital Transformation2020-09-01T14:33:02-06:00

Few topics garner as much business strategy press these days as “Digital Transformation”, from media outlets such as CNBC and the Wall Street Journal to management consultants like McKinsey and Bain.

Defining Digital Transformation

It has been defined very differently in different contexts.  Some focus on transforming how marketing is conducted in the age of internet search engines and social media.  Others refer to it as the transition from traditional physical assets, logistics and customer interactions to “digital” (technology-based) assets, delivery mechanisms and customer interactions.   Some believe it involves a complete rethinking of a company’s strategy, supply chain, value chain, product/service delivery process, and business model, in the context of new technology capabilities such as:

Innovation Vista sees all of these as tools and means to an end, and certainly it will look different in different industries and business strategies..  We view Digital Transformation in the context of our overall model of Innovating Beyond Efficiency, and define it as simply this:  Digital Business is the leveraging of Technology to drive new Revenue for an organization.

Best Digital Transformation experts

Innovation Vista’s Digital Transformation Services

Because we recruit experienced C-level IT executives as lead consultants, our team brings expertise and proven track records to these engagements.  Our experts are comparable to anyone at the senior partner level at Deloitte, PwC, Accenture, E&Y, or BCG, but we have four significant advantages these competitors cannot match:

  • Our lead consultants remain fully engaged throughout the term of our consulting projects.  When you engage one of the “Big 4” accounting firms or “Big 3” strategy firms, you may never again see the senior partner from the day the contract is signed…
  • We keep this level of engagement throughout project teams.  We utilize only skilled staff with actual real-world experience to execute projects.  Our larger competitors recruit heavily from universities and have first year associates out billing clients within a month.
  • Our bill-rates are significantly lower across the board for all seniority levels and skill-sets, as we don’t have to carry the overhead of those larger firms.  (We don’t sponsor pro golfers or tennis championships, etc…)
  • We target our services at midsize companies.  If you’re a company of this size (< $5B in annual sales), you will not likely see engagement with senior consultants or receive quality staff assigned from one of the Big 4 or Big 3.

We would love to talk with you further about our services.  Please contact us to setup an initial conversation to explore how our expertise can guide and empower your company’s Digital Transformation…!

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Below see some of our recent Thought Leadership on Digital Transformation:

Escaping the Catch-22 of Post-COVID Digitalization

COVID-19 has escalated and turbo-charged digital transformation across the globe. Prior to COVID, many organizations planned to build out more options for their employees to be more productive by working remotely. They planned to create a way for customers to interact with them and buy from them online, and allow for their management teams to have dashboard views of their internal productivity and customer interactions. Most planned for these enhancements to be phased in over [...]

May 18th, 2020|

Successful Leadership in the New COVID Reality

Successful leadership in the new COVID reality will require a new approach to overcome the unforeseen challenges presented by the pandemic. So many plans for 2020 have been paused or fully abandoned in the wake of more pressing concerns. Organizations must learn to adapt, to continue finding innovative ways to carry on, to begin looking ahead. Here are a few potential traps and ways to overcome them as leaders begin rising to the challenge:   [...]

April 13th, 2020|

Turning CRM Data into Deep Customer Insights

The world is becoming increasingly personalized.  Frequent flier numbers and customer membership programs enable companies to track consumers' buying patterns; social media platforms and digital marketing channels enable them to know even more about our preferences and lives.  The door has been opened to inappropriate uses of this information, as evidenced by the "fake news" and Facebook/Cambridge Analytica scandals from the 2016 election.  But far more commonly, companies are using customer data in legitimate to [...]

February 19th, 2020|