Our Founder
Jeff Roberts
5-Time CIO. Billions in Value Delivered. Uncompromised Independence. In a landscape crowded with theorists, Jeff Roberts brings a track record of real impact. Innovation Vista was founded on a single premise: The mid-market deserves the same caliber of technology leadership as the Fortune 500, without the bloat.
Jeff Roberts, CEO of Innovation Vista, founded the firm after five tenures as a mid-market CIO. In total across three decades of IT leadership, he has led dozens of M&A transactions and digital transformations, turning IT organizations into profit centers. Named an Exceptional Leader to Follow in Innovation, he has mentored over 20 future C-level executives.
Since founding Innovation Vista in 2019, Jeff has grown the consulting team to ~450 experts who’ve advised ~800 companies, driving over $2.7 billion in client impact. Among other awards, for several years running they’ve been named the #1 Provider of CIO Services in the U.S.
Interviews, articles & podcasts
- Waiting on AI Will Cost You
- Aligning Tech with the Real World of Business
- The Value of Industry Expertise in IT
- Too Many SMBs are Sitting Ducks for Hackers
- The Future of AI and its Impact on Business
- Impacts of Leadership on Innovation
- Why Innovation Vista does IT Differently
- Surfacing & Prioritizing AI Projects
- Avoiding Costly IT Blind Spots
- Leadership is a Calling
- Strategic AI Opportunities in Oil & Gas
- Enabling SMB to Leverage Top-Flight IT Leaders Affordably
- How AI Can Drive Business Efficiency
- Broadening Minds about the Business Potential of IT
- Leading IT is about Leading People
- The Roadmap to Digital Transformation
- Innovating in a Pandemic Without Going Broke
- The Power of Mentors in IT Leadership
- Reliable IT Support for SMB
- Navigating Technological Change
- The Rise of vCAIOs in Finance Services
- Tech-Driven Transformation
- How AI Transforms B2B Marketing
- Unlocking IT Strategy and Innovation
- The Evolving Role of Virtual CIO
- Unlocking IT Potential in Cybersecurity & AI
- Transforming IT Leadership
- The Power of an ROI Mindset for AI Strategy
- Top-Flight IT Leaders are Within Reach of SMB
- Strategic Synergies in AI & Data
- The Impact of AI on Teamwork & Corporate Strategy
- Enabling Overwhelmed IT Leaders to be Hero Intrapreneurs
- AI's Potential in the Retail Sector
- If IT Ain’t Broke, Fix it Anyway
- Tech Strategy for Relationship Businesses
- Responding to, and Leading, Tech Disruption in CRE
- Strategies for IT Career Growth
- Digital Transformation for Midsize Companies
- Tips for Powerful Brainstorming
A Career Based on Impact, Not Hype
Strategy is useless without the confidence to implement. Jeff has served as a CIO for over 20 years, guiding multiple IT departments through the chaos of rapid growth and digital transition.
This isn’t just experience; it is pattern recognition. Jeff identifies the asymmetric risks and opportunities that traditional consultants miss. Throughout his career, his leadership has contributed to over $2.7B in impact via efficiencies and revenue. He doesn’t just modernize IT; he ensures every initiative is accretive to the valuation of the firm.
The Commitment to Independence
Jeff founded Innovation Vista to solve a specific corruption in the consulting industry: the conflict of interest.
Too many firms operate as disguised sales channels for software vendors. Jeff founded Innovation Vista to be purpose-built for the client’s interest alone. We remain vendor-agnostic to judge the best option for each client need.
When Innovation Vista recommends a path, it is because it is the most optimized/monetizable route for your business, not because it triggers a referral commission.
A Digital Nomad Lifestyle
Jeff doesn’t just preach digital transformation; he lives it. As a global digital nomad operating across Europe and the western hemisphere, he embodies the deployable efficiency modern business needs, while maintaining the high-touch availability required for sensitive boardroom discussions.
This global perspective keeps Innovation Vista ahead of the curve, exposing the firm to international innovations and diverse talent pools that domestic-only firms overlook.
Latest !nsights from Jeff
Innovation is a Process · The CEO’s Magic Wand
We’re proud to present the latest in our CEO’s “Innovation is a Process” series… In the high-stakes theater of corporate
The Growth Throttle · How Invisible Tech Friction is Capping Your Revenue Potential
For many mid-market CEOs and CROs, the 2026 strategic planning cycle revealed a frustrating paradox. You have the right product-market
The Hidden Innovation Tax · Why Technical Debt Belongs on the Boardroom Agenda
For decades, technical debt has been treated as a messy secret of the IT department – a tactical annoyance discussed