Our Founder
Jeff Roberts
5-Time CIO. Billions in Value Delivered. Uncompromised Independence. In a landscape crowded with theorists, Jeff Roberts brings a track record of real impact. Innovation Vista was founded on a single premise: The mid-market deserves the same caliber of technology leadership as the Fortune 500, without the bloat.
Jeff Roberts, CEO of Innovation Vista, founded the firm after five tenures as a mid-market CIO. In total across three decades of IT leadership, he has led dozens of M&A transactions and digital transformations, turning IT organizations into profit centers. Named an Exceptional Leader to Follow in Innovation, he has mentored over 20 future C-level executives.
Since founding Innovation Vista in 2019, Jeff has grown the consulting team to ~450 experts who’ve advised ~800 companies, driving over $2.7 billion in client impact. Among other awards, for several years running they’ve been named the #1 Provider of CIO Services in the U.S.
Interviews, articles & podcasts
Innovation Strategy
AI Strategy
Tech Leadership
A Career Based on Impact, Not Hype
Strategy is useless without the confidence to implement. Jeff has served as a CIO for over 20 years, guiding multiple IT departments through the chaos of rapid growth and digital transition.
This isn’t just experience; it is pattern recognition. Jeff identifies the asymmetric risks and opportunities that traditional consultants miss. Throughout his career, his leadership has contributed to over $2.7B in impact via efficiencies and revenue. He doesn’t just modernize IT; he ensures every initiative is accretive to the valuation of the firm.
The Commitment to Independence
Jeff founded Innovation Vista to solve a specific corruption in the consulting industry: the conflict of interest.
Too many firms operate as disguised sales channels for software vendors. Jeff founded Innovation Vista to be purpose-built for the client’s interest alone. We remain vendor-agnostic to judge the best option for each client need.
When Innovation Vista recommends a path, it is because it is the most optimized/monetizable route for your business, not because it triggers a referral commission.
A Digital Nomad Lifestyle
Jeff doesn’t just preach digital transformation; he lives it. As a global digital nomad operating across Europe and the western hemisphere, he embodies the deployable efficiency modern business needs, while maintaining the high-touch availability required for sensitive boardroom discussions.
This global perspective keeps Innovation Vista ahead of the curve, exposing the firm to international innovations and diverse talent pools that domestic-only firms overlook.
Latest !nsights from Jeff
Why the Old Big 4 Consulting Model is Dying
and What the Mid-market Should be Considering in its Place There is a ritual that plays out in conference
Every Company is in a Race in 2026, but Very Few Even Realize It
What Pokémon Go’s Billion-Dollar Data Pivot Reveals About the Strategic Asset Hiding in Your Business In the summer of
How Change Management Works in the Real World, Where There Are Things Like Budgets
Every year, the consulting industry publishes fresh research confirming what practitioners already know: most change initiatives fail. The failure rate