Our Founder
Jeff Roberts
Jeff Roberts, the founder of Innovation Vista, has over 30 years of IT leadership experience, including five tenures as CIO. He has guided dozens of successful mergers, led multiple digital transformations, and turned around struggling IT departments into profit centers. His journey has been recognized with many awards, including nomination as Enterprise CIO of the Year and being named an Exceptional Leader to Follow in the Innovation space. 20 of his former subordinates have advanced to C-level positions themselves.
Since founding Innovation Vista in 2019, he’s built a team of over 400 consultants delivering C-level AI & IT strategy and leadership services to midsize organizations, advising over 700 boards/C-suites, and powering $2.6 billion in client results to date. For several years running, they have been named the #1 Provider of CIO Services in the U.S.
Jeff and his wife Dianna live a “nomadic” lifestyle, moving around the western hemisphere (Hawaii, the Americas, and Europe) in timezones that enable him to remain in regular contact with North American clientele.
Interviews, articles & podcasts
- Waiting on AI Will Cost You
- The Value of Industry Expertise in IT
- Too Many SMBs are Sitting Ducks for Hackers
- The Future of AI and its Impact on Business
- Impacts of Leadership on Innovation
- Why Innovation Vista does IT Differently
- Surfacing & Prioritizing AI Projects
- Avoiding Costly IT Blind Spots
- Leadership is a Calling
- Strategic AI Opportunities in Oil & Gas
- Enabling SMB to Leverage Top-Flight IT Leaders Affordably
- How AI Can Drive Business Efficiency
- Broadening Minds about the Business Potential of IT
- Leading IT is about Leading People
- The Roadmap to Digital Transformation
- Innovating in a Pandemic Without Going Broke
- The Power of Mentors in IT Leadership
- Reliable IT Support for SMB
- Navigating Technological Change
- Tech-Driven Transformation
- How AI Transforms B2B Marketing
- Unlocking IT Strategy and Innovation
- The Evolving Role of Virtual CIO
- Unlocking IT Potential in Cybersecurity & AI
- Transforming IT Leadership
- The Power of an ROI Mindset for AI Strategy
- Top-Flight IT Leaders are Within Reach of SMB
- Strategic Synergies in AI & Data
- The Impact of AI on Teamwork & Corporate Strategy
- Enabling Overwhelmed IT Leaders to be Hero Intrapreneurs
- AI's Potential in the Retail Sector
- If IT Ain’t Broke, Fix it Anyway
- Tech Strategy for Relationship Businesses
- Responding to, and Leading, Tech Disruption in CRE
- Strategies for IT Career Growth
- Digital Transformation for Midsize Companies
- Tips for Powerful Brainstorming
The Synergy of Strategy & Culture
They say “Culture Eats Strategy for Breakfast“, but Jeff dislikes framing it as a choice between the two. A focus on both Culture and Strategy is critical for success in IT and Innovation, just as in business overall.
Jeff believes the “Culture Eats Strategy” quote resonates with so many because Culture is the more challenging of the two, and more frequently missed. He advocates a low-ego high-trust Servant Leadership approach with high-performance expectations while nurturing a supportive, collaborative, coaching culture. Trust isn’t built with plaques on the wall but by everyday leadership and team behaviors. This environment encourages personal growth and engages everyone’s creativity and innovation. Everyone in IT not only succeeds or fails together, they succeed or fail as the entire organization performs; this is why it’s critical for IT leaders to have a business mindset. Optimizing IT involves finding a balance of the myriad cost vs. service-level trade-offs that is ideal for that organization; this is only possible if one analyzes all the options from the CEO perspective.
Strategy is equally important, because a healthy thriving culture absent strategy can morph into a laboratory or country-club kind of environment. If Culture eats Strategy for breakfast, it will be adrift by dinner. A well-communicated Strategy ensures that an organization’s limited resource are utilized to bring about a shared vision. Whereas a healthy Culture ensures that everyone wants to row in the same direction, a clear Strategy ensures that everyone knows in which direction they should row, and that it’s an intelligent route. Jeff sees companies often overlooking IT Systems, Data, AI, and Automation in their corporate strategies, and he founded Innovation Vista to help more organizations fully engage the technologies that have come to maturity in recent years – not just to “keep the lights on and keep the hackers away” but to grow companies’ top-line results.
Latest !nsights

Sculptor vs. Painter · Level Your Tech Landscape, So You Can Level Your Virtual CIO
To risk starting out this article with an obvious acknowledgement: Technology initiatives don’t all carry the same risks, rewards, or

What’s Next Beyond LLMs? Sensory AI
Over the last few years, large language models (LLMs) have transformed how organizations think about artificial intelligence. Tools like ChatGPT,

Upcoming Webinar: How IT & AI Can Drive Enterprise Value
Registration is now open for Innovation Vista’s upcoming webinar on how strategic technology investments can generate ROI far beyond cost