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Thought Leadership

Thought Leadership2020-02-24T10:50:18-06:00
18Jul, 2020

JUST Keeping the IT Lights On = Awaiting Disruption

By |July 18th, 2020|Categories: Digital Transformation, Innovation|

Is your IT just “keeping the lights on”? i.e. Are you just waiting to be disrupted? (Or did COVID already do that?) Don’t get me wrong – keeping the lights on, avoiding security breaches, even creating organizational/margin efficiency with IT – these are worthy goals. But they are TABLE STAKES in today’s pandemic economy; we go far beyond this in our proprietary Innovation framework: → STABILIZE your IT – yes “the lights need to stay on” reliably, securely, auditably → RATIONALIZE myriad strategic trade-offs – get what you pay for, pay to your point of maximum ROI → MONETIZE your IT – invest in tech capabilities to drive REVENUE & MARKET-SHARE Innovation Vista’s mission is to INNOVATE BEYOND EFFICIENCY for TOP-LINE IMPACT in midsize companies: → Taking market-share with tech capabilities your competitors can’t match → Enabling Digital connection not just in remote teams, but with your customers → Accelerating [...]

15Jun, 2020

The New Digital Normal of Customer Expectations

By |June 15th, 2020|Categories: Digital Transformation, Innovation|

Digital disruption began well before we were all forced to practice social distancing, but recently it has advanced into sections of society that were previously slow to adopt. As more and more business is conducted online, especially from the palm of their hand, customers are beginning to distinguish between companies who provide an easy experience vs. those who have limited or no digital capabilities. This is really just a continuation of the evolution of customer preferences, and the rewarding of those who align with (or even drive) that evolution.  In the not so distant past, we witnessed what can happen to a brand that does not respond quickly to customer behaviors. Customer battles were everywhere: Blockbuster vs Netflix, and every box store vs Amazon. Now, in the tenuous aftermath of the nationwide COVID-19 economic shutdown, we are seeing other sectors being challenged to make digital the new normal, including service, [...]

18May, 2020

Escaping the Catch-22 of Post-COVID Digitalization

By |May 18th, 2020|Categories: Digital Transformation, Innovation|

COVID-19 has escalated and turbo-charged digital transformation across the globe. Prior to COVID, many organizations planned to build out more options for their employees to be more productive by working remotely. They planned to create a way for customers to interact with them and buy from them online, and allow for their management teams to have dashboard views of their internal productivity and customer interactions. Most planned for these enhancements to be phased in over the next few years. Now digital transformation is a necessity for successful business in a post-COVID economy. Yet companies without those capabilities already integrated in will struggle to build them. With the onset of social distancing measures and state mandates for keeping business fronts closed, remote work has never been more essential. It's not just for the sake of productivity, but for safety--and ultimately, worker engagement. Success is now incumbent on a company's ability to [...]

13Apr, 2020

Successful Leadership in the New COVID Reality

By |April 13th, 2020|Categories: Innovation, Transitional Leadership|

Successful leadership in the new COVID reality will require a new approach to overcome the unforeseen challenges presented by the pandemic. So many plans for 2020 have been paused or fully abandoned in the wake of more pressing concerns. Organizations must learn to adapt, to continue finding innovative ways to carry on, to begin looking ahead. Here are a few potential traps and ways to overcome them as leaders begin rising to the challenge:   COVID changed the landscape of many aspects of our lives. The world will no longer operate like it did prior to the arrival of this virus.  Leaders should challenge their assumptions, existing plans, and business models to consider what must, or should, be different now.  The future still remains uncertain, but it is certain that many aspects of life will not return to what they were before.  Creative contingency plans will help ensure that whatever [...]

19Feb, 2020

Turning CRM Data into Deep Customer Insights

By |February 19th, 2020|Categories: Artificial Intelligence, CRM Systems, Digital Transformation, Innovation|

The world is becoming increasingly personalized.  Frequent flier numbers and customer membership programs enable companies to track consumers' buying patterns; social media platforms and digital marketing channels enable them to know even more about our preferences and lives.  The door has been opened to inappropriate uses of this information, as evidenced by the "fake news" and Facebook/Cambridge Analytica scandals from the 2016 election.  But far more commonly, companies are using customer data in legitimate to personalize their communications with customers, with significant results. Customers are happy for you to know about them According to Accenture, 83% of consumers are willing to share their data in order to enable a personalized B2C experience, and 91% say it actually impacts their buying habits.  For B2B purposes, companies have long known there is easy access to public data about them, so any gain in efficiency is welcomed from suppliers who make use of [...]

16Jan, 2020

CRM Adoption Needs Good Leadership as Much as Good IT

By |January 16th, 2020|Categories: Artificial Intelligence, Assessments, CRM Systems, Digital Transformation, Innovative Success|

Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the top and bottom lines.  Quora got double-digits responses to the question "Why do salespeople hate CRM?"  "Why do salespeople love CRM?" had not been posted as a question as of the time of this writing. Why is it so challenging to get sales teams to use CRM systems? Contrary to some other commentators on this topic, I don't believe the problem of low CRM adoption is due mainly to the systems being overly complex, or salespeople having limited grasp of software generally.  Don't get me wrong; some CRMs are no doubt too complex, designed by techies without sufficient input from real sales teams, etc.   There are over 300 different CRM systems in the market today, and no doubt some are [...]

14Dec, 2019

What CXOs should know about Digital Transformation

By |December 14th, 2019|Categories: Digital Transformation|

Digital transformation is a buzzword which has crept into the language of business in recent years, and the definition of the term varies greatly. At Innovation Vista, we define “digital transformation” as the effort to use technology to grow revenue. Digital Transformation - IT strategy insights for CXOs Digital transformation is driven by a broader view of Information Technology than its traditional goals of increasing efficiency and automation to help businesses save money and boost productivity. Today, technology has advanced in ways that allow businesses to do much more than what was possible in the past. Even in its traditional scope, IT has become a major component of most businesses' success. Most corporate executives and C-suites are comfortable with it in this shape and size, but when there’s talk of re-envisioning IT, even with the promise of greater impact, CXOs can become understandably nervous. Hesitations on Digital Transformation One of [...]

22Nov, 2019

Should IT Leadership enter the Gig Economy?

By |November 22nd, 2019|Categories: Transitional Leadership|

With the recent growth of the gig economy in all kinds of sectors and roles, it bears asking whether this kind of structure might be a cheaper option for more companies searching for top-level IT leadership.  Answering this question will have some nuances, but it seems clear that going with a "gig CIO" is worth considering, and is likely better than at least one all-too-common mistake in choosing heads of IT. When you hear “gig economy,” likely you imagine transactions with Uber or Upwork—companies that operate under a “pay by the drink” approach.  It's part of a larger trend which also encompasses the Cloud revolution, where you pay per month for the specific amount of compute and storage you've utilized.  In general, participants in our economy are increasingly preferring to pay for only what they use, in many categories of goods and services.   Approximately 57 million people (36% of U.S. [...]

26Oct, 2019

Innovation – The Great Equalizer

By |October 26th, 2019|Categories: Innovation|

For small and midsize companies competing against large competitors, it can often feel like they are set up to fail. The competitors may have stronger purchasing power, economies of scale, and lower cost of capital, making it hard for the smaller companies to gain any sort of an edge. But the innovation of new technologies is giving many companies hope that they can indeed compete with large competitors several times their size. Innovation is the key to balancing the scale of power. Despite their significant advantages in economies of scale, larger companies also have a liability which can become significant in the emerging Digital Age. Because of their size, large companies have many more layers of bureaucracy and formality. Each of those layers in a larger organization is a delay in decision-making and innovation, particularly when the changes being contemplated are significant and impact a company's business model, pricing, supply [...]

11Oct, 2019

Transformation Needs the Top, Even if it Doesn’t Start There

By |October 11th, 2019|Categories: Digital Transformation, Innovation|

No matter where the vision for innovation comes from, the board and CEO must support and evangelize transformation for it to succeed. If the board and CEO don't fully grasp why the transformation is needed, or how it should be achieved, it can bring about more harm than good. They would be better of pausing or canceling the project until everyone can get on the same wavelength. The worst whiplash an organization can receive is a "transformation" project being pushed by IT which doesn't have the support of top leadership. Why? Because the rest of the company will take their lead on how to respond—how seriously to take the change—from their top leadership. If they see shoulder shrugs, they may shrug too and won’t be fully committed to getting on board. Just as importantly, the support from top leadership will deeply impact the behavior of those pushing the change—in IT [...]