Good Leadership is just as important to CRM Adoption as Good IT

Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the top and bottom lines.  Quora got double-digits responses to the question "Why do salespeople hate CRM?"  "Why do salespeople love CRM?" had not been posted as a question as of the time of this writing. Why is it so challenging to get sales teams to use CRM systems? Contrary to some other commentators on this topic, I don't believe the problem of low CRM adoption is due mainly to the systems being overly complex, or salespeople having limited grasp of software generally.  Don't get me wrong; some CRMs are no doubt too complex, designed by techies without sufficient input from real sales teams, etc.   There are over 300 different CRM systems in the market today, and no doubt some are [...]

Turning IT into a Profit Center – Client Success Story

Innovation Vista keeps our past clients and partnerships confidential.  Unless you choose to publicize our joint work, the public - and specifically your competitors - will not know you are working with us, or planning anything new or different.   Sun Tzu said it well: All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.  -- Sun Tzu, The Art of War It is often useful for new and potential clients, though, who are envisioning possible innovation and digital projects, to consider how our approach has benefitted other companies, even just in broad anonymized strokes... One recent example was a financial intermediary involved in connecting counterparties with specific investment needs [...]

By |2019-10-13T15:29:12-06:00May 1st, 2019|Innovative Success|

Blockbuster – April Fools Day cautionary tale

It is a hallmark of the disruptive nature of digitalization that it has turned the tables on surprised companies who have gone from industry leaders to bankrupt has-beens in relatively short periods of time.  In an effort to encourage our clients to avoid similar thought traps, and to commemorate and analyze a few of the most famous of these failures, Innovation Vista is initiating an annual "April Fool's Day" article series.  We are pleased to kickoff this series with the sad & strange case of Blockbuster.   The Multiple Missed Opportunities of Blockbuster with Netflix The disruption of the video rental industry is very unique in that the industry leader had multiple chances to purchase, and then to partner with, its disruptor, less than a decade from its own bankruptcy. To our knowledge, this seems to be the best example of opportunity of this kind being offered, and of course, [...]

By |2019-10-26T11:14:44-06:00April 1st, 2017|April Fools Day, Innovative Success|