Good Leadership is just as important to CRM Adoption as Good IT

Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the top and bottom lines.  Quora got double-digits responses to the question "Why do salespeople hate CRM?"  "Why do salespeople love CRM?" had not been posted as a question as of the time of this writing. Why is it so challenging to get sales teams to use CRM systems? Contrary to some other commentators on this topic, I don't believe the problem of low CRM adoption is due mainly to the systems being overly complex, or salespeople having limited grasp of software generally.  Don't get me wrong; some CRMs are no doubt too complex, designed by techies without sufficient input from real sales teams, etc.   There are over 300 different CRM systems in the market today, and no doubt some are [...]

Early AI Won’t Reach Professionals’ IQ. Build it Anyway

When you teach your children how to read, you don’t hand them a dictionary. You start with one letter, then move on to the next, hoping you know enough words that describe the letter “X” and can create a system from which they will learn on their own. No one expects a toddler to suddenly pick up the morning paper and process the symbols inked onto the page into useable information—but even knowing that, they begin the long, tedious, (painful?) steps to ensure that one day their child, years down the road, can read the morning paper if they so choose. The results are worth the pain in the end. Yet when people hear about the developments of AI in business, many of them assume the process is pointless if the technology has not reached a level of newspaper-reading, so to speak. What would be the point of investing money [...]

By |2019-09-19T04:54:21-06:00August 1st, 2019|Artificial Intelligence, Innovation|