Turning CRM Data into Deep Customer Insights

The world is becoming increasingly personalized.  Frequent flier numbers and customer membership programs enable companies to track consumers' buying patterns; social media platforms and digital marketing channels enable them to…

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CRM Adoption Needs Good Leadership as Much as Good IT

Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the…

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What CXOs should know about Digital Transformation

Digital transformation is a buzzword which has crept into the language of business in recent years, and the definition of the term varies greatly. At Innovation Vista, we define “digital…

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